Flashback to 2012 – I saw that LaurDIY tagged us in a photo, talking about how she always finds the cutest stuff when she shops at Ardene. I died. This is before the term “influencer” existed, and there was my #girlboss crush Lauren, tagging @ardene in a photo because she felt like it *gasp*! As you can imagine, I was freaking out!
5 years later and Lauren has over 6 million Youtube subscribers. The #prettylittlelaur fam has grown into an international community, and our team’s dream collaboration with LaurDIY is about to drop!
The team headed to LA to meet Lauren and shoot the exclusive collection. We were nervous and excited; like that feeling you get before a rollercoaster. When Lauren arrived on set she was everything and more – super sweet, passionate, creative, kind and humble. A superstar and your best friend, wrapped into one.
Check out our behind the scenes snaps from the day.. and stay tuned because we’ve got lots more Lauren coming!
We were blown away by Lauren’s aura – her positive energy and warmth were palpable. Everyone left the shoot feeling like they wanted to do better and be better people. Everything about her sparkles, so I totally get her obsession with glitter now. Lauren makes the world a happier, more colourful place, and that’s what we aim to do too.
Stay tuned babes, the official #LaurDIYxArdene collaboration is almost here!